Email Marketing

Email
If you want a creative system to communicate with your customers, let us help you set up an email marketing management system. At Moxie we will:

  1. Identify your branding requirements: (1) Color Codes, (2) Logo, (3) Common slogans, (4) Value propositions
  2. Have our copywriter look over sample advertisements to illustrate the right message for your marketing goals.
  3. Match you to an email marketing service if you do not have one already. If you want the ability to write custom ads and use pre-exisiting HTML templates for advertisements to your customers, our email marketing tool will be perfect for you. Click here to watch a video of how it works.
  4. If you want your customers to sign up for this list, we can help you set up a sign up form on your website and give customers the ability to unsubscribe if they choose.
  5. Many mass emails are blocked because they are identified by spam, we can help validate your HTML code to make sure it passes spam tests and make sure your ad gets to your customers.
  6. People see ads differently if they are visual learners or readers. Our graphic designers can help you match stock photography to help find an image that best illustrates your marketing campaign to cater to those that gravitate towards photos or illustrations.
  7. When you send your HTML email, it may look differently to everyone. For example, GMail, Yahoo, Hotmail, AOL, Outlook will read the HTML differently. Our email marketing tool will test each one and make sure there that your email list will view your advertisement correctly and the way you intended it.
  8. If you want an HTML ad that gives you the ability to change the content whenever and without a web designer, we can help to show you in person, over the phone, or record a short screen video that you can use to help educate yourself or any of your team members for future use. For example, one of our clients, a fitness trainer, emailed us late one night asking for help how to create a new ad for his customers. We recorded our screen shots and sent him a link to the video. Within an hour, he had watched the video and could see visually how to create and edit the ad himself and sent off the email before morning.

Sales

If you want a quickly expanding market of 30 boutiques, we want to to help you sell your apparel. Rochester’s unique medium-sized community is the perfect market for designers looking to start or expand in areas that are starved for unique fashion. Contact us to get started today!

Case Study | Jaye & Liam

Jaye & Liam is a women’s line designed by a Rochester, NY native and based in New York City. We contacted and visited interested boutiques in Rochester. What made our approach unique was that we only had three samples, but we brought along our iPad, which allowed us to display Jaye &Liam’s website with the entire collection in the shop and quickly obtained feedback and interest in other products. Boutique owners are often busy and may not always check out a designer’s website or have an opportunity to ask more questions about different apparel. Jaye & Liam is accentuating style, quality, and comfort. They create unique and wearable knit tops that can be effortlessly incorporated into an existing wardrobe. The flattering silhouettes are versatile and can be worn to virtually any event. Jaye & Liam’s apparel exhibits a fun, feminine, timeless appeal, which is the foundation of our design philosophy.