Search Engine Optimization (SEO)
If you want your site at the top of Google, Bing, Yahoo, and you want people you get to your site, read on.
Many web developers have multiple approaches. At Moxie we believe that creating a strategy by identifying your goals and how getting to the top of your search results is more than paying for advertisements. We help you identify areas of your site that need more value in content and how advertisements is only part of the solution. Give us a call at 585-721-8196 for a free consultation.
Case Study | BulbDirect.com
Goal: Be at the top of searches for names of light bulbs
Our solution:
- We identified that their online store did not contain all available products, limiting search engines from exposing possible sales leads.
- Each product on their online store lacked keywords easily searchable by search engines. For example, a lightbulb has a product ID of 123, but it is a projector bulb. If you were searching, would you search for projector bulbs or the ID? What if you didn’t know the ID? Another area we identified that needed improvement.
- Their Google advertising campaign only listed 50 of the thousands of lightbulbs they sell and few had hits. We added hundreds of product ids and key phrases like “projector bulbs” to increase hits. The first month of our campaign resulted in over 600 hits to their site.
- We identified their goal was to position themselves as a specialty online light bulb company. We helped them identify bulbs that had higher profit margins and were more “specialty” and increased the bids for those specific keywords. Their rankings again increased the following month with our changes.
- Each month we send our report identifying progress, suggestions from us to reach bench marks, and changes we make as part of an overall strategy.
At Moxie our approach is customized and aways to your budget. Are you ready for us to evaluate your goals and how to achieve them? Give us a call at 585-721-8196 for a free consultation. Rates start affordably at $25/report
